Lead Management Controlling

OPTIMIZING LEAD PROCESSING WITH LEAD MANAGEMENT CONTROLLING

Lead management controlling comprises the evaluation of all processes for lead generation and further processing of leads. Here, either authentic test inquiries are generated on all relevant channels or process analyses are carried out on site. These tests cover all process paths installed at the customer. The results are used to optimize response, wait and processing times as well as defined criteria for the contact quality of on-site employee behavior.

Lead Management Controlling can include several of the following instruments: Mystery Call, Mystery Email, Test Call, Test Contact, Test Inquiry. Usually. lead management controlling involves an overall analysis of what happens to a generated lead.

Synonymously used terms are lead checks, lead controlling, and lead management tests.

Lead Management Controlling is used in a variety of industries, but especially in the automotive, construction, consulting, boats, caravans, computers, consumer electronics, services, DIY, specialized trade, gaming, luxury food industry, trade, hotel industry, food industry, furniture, motorcycle trade, telecommunications, tourism.

SOLUTIONS BY CONCERTARE

Together with the customer, concertare defines relevant process paths and scenarios tailored to them. Benchmark data and best practice models for efficient lead management exist for many industries.


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